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Hotels are all about the experience. Hotels and other tourism businesses can better serve their customers by accepting online payments, and offer a seamless booking experience for travelers who want to be able to book and pay online at their comfort. Using a payment gateway ensures that all of the checkout process is smooth, simple, and secure. Choosing the right payment gateway will simplify your checkout process, increase your conversion rate, reduce abandoned carts, and help you get paid faster.
As you can see, payment gateways offer a lot of different benefits for an e-commerce website, the most significant benefit is that it helps you generate more sales. Retail websites need payment gateways to accept payments from customers via various channels such as debit cards, credit cards, and digital wallets. Also you need to consider choosing a payment gateway that offers risk detection and fraud detection as it is responsible for collecting a customer’s information and facilitating a checkout process for your website. Moreover, it is crucial to choose a payment gateway that is able to provide multiple layers of security, as well as the ability to accept different currencies.
With most businesses around us either slowing down and waiting out the virus or coming to a complete stop to ration down resources, there are many you can do as a small business to survive the covid 19 pandemic.
Normally referred to as CX, it's the sum up of all interactions between customers and your brand which leads to a certain impression or perception that lasts. As humans, we can easily spot the negatives, point it out and shed light on it because we expect the best out of every interaction which in turn makes a negative impression extremely difficult to overcome and a great one difficult to offer.
Nowadays customers are transcending from their current role as buyers and becoming more involved in the development of your product. Constantly tweaking your product to find your product market fit is the most important aspect of the entire business, as a founder of a startup or a new business, you could be wasting your time chasing after certain aspects thinking they will perfect your product while in reality they will rarely or never be used.
Your company’s best marketeers aren’t your employees or your trending campaign, it’s your existing pool of customers. Think about it, when you decide to buy something, the first thing you do is speak to family and friends about their experience. The same goes when buying something online but instead you put your faith in the hundreds of different buyers who are in the end like you and with 86% of consumers reading online reviews before making an online purchase, delivering a superb customer experience is the name of the game.
The main objective of any business is to make money, the more it makes the more successful it is and that is where up-selling and cross-selling comes in. The idea is to make your customers spend more money on your website by convincing him that these suggestions are actually better for him while it may sound unethical or spammy, it actually isn’t if you’re adding value to the customer’s life which is the whole point.
Admit it, you’ve probably went online to check out a merchant’s website and social media pages before deciding to visit the store in person or buying from his ecommerce website, either to get that sense of credibility or to read the brutal online reviews, and ever since you could shop online for things that vary from a shirt to car spare parts to baby diapers to even booking your travel arrangements online, we’ve become spoiled but you’re not alone, according to the eCommerce Foundation, 88% of consumers look for product information before they take an action.
Why should my business focus on email marketing? Isn’t it better to use social media and paid advertisements to promote my business? To understand the importance of email marketing in today’s business world, one simply needs to look at the numbers. In a study done by eMarketer in March 2016 81% of U.S. SMB retail professionals said email marketing had helped them improve customer acquisition, while 80% of these professionals said email marketing helped them improve customer retention.
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