How to benefit from flash Sales

You’ve probably seen a flash sale before, but what is a flash sale and how does it work? The easiest explanation is that it’s a short term discount on e-commerce websites that lasts between 3 to 24 hours with the main goal of creating a fear of missing out emotion from the buyers and thus benefit the business from making impulse purchases. But a business has other goals other than selling, such as creating brand awareness since people normally tend to ignore most new brands until they give them a really good deal, and if you managed to pull it off without any mistakes, you’ll also get increased traffic to the website plus customer loyalty in the long run which is why flash sales are the perfect opportunity for your business.