Reasons and Solutions for Cart Abandonment
Every day, your online store is visited by a number of people that end up exiting without completing the purchase process. Ever wondered what that meant? Cart abandonment; the cause of lost sales. Statistics derived from SaleCycles report the average cart abandonment rate for Q1 2018 to be 75.6%, falling by 1.4% since Q4 2017. Although marketers have increasingly become aware of the factors influencing consumer behavior and their shopping process, more information is yet to be discovered, encompassing a wide array of businesses, across different industries. It is also important to note that cart abandonment rates depends on the industry, as every business has its distinct customer behavior and purchase process.
April 5, 2020