Although every website is different than the other depending on the industry it serves, there are some plugins that every website needs. According to wordpress, there are over 55,000 plugins covering every function or feature your website needs, which is ultimately a big win for the not so technical entrepreneurs that need a website to get their business started. But what is a plugin? The simplest explanation is that, it’s an app that can be added to the backend of your website that adds a new feature to your existing website that wasn’t included in the original version.
Normally referred to as CX, it's the sum up of all interactions between customers and your brand which leads to a certain impression or perception that lasts. As humans, we can easily spot the negatives, point it out and shed light on it because we expect the best out of every interaction which in turn makes a negative impression extremely difficult to overcome and a great one difficult to offer.
A lot of changes are happening in the Fin-tech industry and some are more obvious than others but what remains as clear as it’s always been is that, the customer experience is always center stage, whether by increasing security, offering new ways to pay or even by facilitating bureaucratic procedures that often held progress back.
Travellers value two things above all else: security and convenience. In the past, these two things were provided by hotels through physical means such as security employees, attentive service, and ergonomic designs. These are all still crucial aspects to any hotel’s success in keeping their patrons happy. However, recent technology has added a multitude of ways to add more security and convenience to their clients’ stays.
Whether they’re purchasing a trip or doing online grocery shopping , ultimately all consumers go through the same process of decision making. Generally speaking consumers normally go through 4 steps to make a purchase; they are:
The healthcare industry changes all the time to cope with lightning speed breakthroughs and adopt new methods that not only improve patient care but also all aspects that revolve around it including convenience. And nowadays, thanks to the internet and mobile penetration, the industry as a whole is seeing never before services in how doctors deliver patient care such as online appointment reservations and telemedicine.
Over the past 15 years, online shopping has moved from a novelty to a necessity. And in a highly competitive online marketplace, having one way to accept payments is necessary but having multiple ones puts you at an advantage. Customers are more likely to make a purchase from sites based on which payment methods are accepted. This means that having a well functioning payment getaway is a crucial step to achieving profitability.
Every day, your online store is visited by a number of people that end up exiting without completing the purchase process. Ever wondered what that meant? Cart abandonment; the cause of lost sales. Statistics derived from SaleCycles report the average cart abandonment rate for Q1 2018 to be 75.6%, falling by 1.4% since Q4 2017. Although marketers have increasingly become aware of the factors influencing consumer behavior and their shopping process, more information is yet to be discovered, encompassing a wide array of businesses, across different industries. It is also important to note that cart abandonment rates depends on the industry, as every business has its distinct customer behavior and purchase process.
So are you a member of a travel company or tour operator looking for a more efficient way for cash flow? Have your customers complained to you before about having to come all the way to your office to drop a deposit or make a full payment? You’re not alone and you’re in luck.
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